Data-Driven Facebook Ads

As part of my work with Airfoil, I collaborated with the Michigan State Housing Development Authority to create data-driven Facebook ads. To ensure a quick and efficient production process, I designed the ads to be modular and scripted scalable elements that could inherit information from the composition title.

By leveraging data to inform the ad content, we were able to effectively target our audience and drive engagement. Through this project, I gained valuable experience in creating impactful social media ads that deliver results. Overall, I’m proud to have contributed to the success of this campaign and to have worked with such a forward-thinking client.